New research: 900 U.S. farmers weigh in on water management practices
In 2019, Trust In Food, in collaboration with American Public Media’s (APM) The Watermain, conducted research into farmer perceptions of water. This research yielded several key findings on what farmers know about water-related issues, their concern around water resources, and conservation actions they take to protect water resources that their operations unequivocally rely on.
The resulting report, U.S. Farmer Perspectives on Water: A communicator’s road map for engaging with U.S. farmers around water challenges, is meant to serve as a way for water communicators to strengthen relationships between farmers, the agri-food value chain and the public to secure clean water, in perpetuity, for everyone. The report details several engagement tactics to talk to farmers about water management. | READ MORE