"The idea for this [cause] came by accident," says Tony Kime, President of Bluewater Pipe. "We were working on a new product line - red
electrical conduit", explains Kime, "and our first batch of what was supposed to be bright red pipe, came out a beautiful shade of pink."
Long-time employee Cam Lavery suggested the "Pink Pipe" campaign to raise funds for breast cancer research.
The campaign officially kicked off June 1st and runs until the end of October of this year and many farmers have already pre-ordered be part of the campaign. The goal is to raise $30,000 for breast cancer research, and Bluewater pipe will donate $600 per truckload (50 truckloads) to the campaign.
Kime adds that the promotion is limited to one truckload per farmer and can be initiated by calling 226-425-2111 with promo code – DRAIN PINK. Full campaign details can be found on the Drain Pink Facebook Page at facebook.com/drainpink