Drainage Contractor

New Holland appoints new VP for North America

July 3, 2015  By New Holland

New Holland has appointed Bret Lieberman as vice-president of North America

July 3, 2015, New Holland, PA – New Holland has appointed Bret Lieberman as vice-president of North America, effective immediately.

Lieberman has built an accomplished resume at CNH Industrial and New Holland, spanning 25 years in various roles. He will bring a multi-faceted perspective and a passion from within to the brand’s top leadership position.

Most recently, Lieberman held the position of head of North America manufacturing, where he has been responsible for all agricultural and construction manufacturing plants since 2009.

“Bret has brought strong leadership to each role he has held and has a deep understanding and passion for New Holland and the equipment that makes us a world-class leader in agriculture and construction,” said Brad Crews, COO of CNH Industrial NAFTA. “We are focused on the future and given Bret’s proven ability we see a great opportunity for continued growth through close partnerships with our dealers and customers.”


Lieberman joined the company in 1990 with a position in service parts. He continued to expand his experience with various roles in purchasing, human resources, quality management and haytools production.

“I am excited for this new opportunity to lead the brand as I have spent a significant portion of my career here on the New Holland campus,” Lieberman said. “I deeply understand the importance of the quality and performance of the equipment that our dealers and customers rely on everyday for their success.”

Lieberman holds a Master degree in business management from Saint Francis College in Loretto, Penn., and received his bachelor’s degree in business, management and administration from Bloomsburg University in Bloomsburg, Penn. He currently resides in Lititz, Pa. where he enjoys spending time with his three children as well as a variety of outdoor sports such as bicycling, snowboarding and motorcycling.

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